To protect the interests of the consumers as well as the investors. In addition to regulate and develop an electricity sector that operates efficiently and provides competent services in accordance to the international standards.

To establish a regulatory environment for the sector that ensures the compatibleness of interests for both the consumers as well as the investors on basis of justice and stability; and to strengthen the sector competitiveness to attract investments that fulfill the economical and the social development requirements. All the above to be maintained through the formulation of a regulatory tools that are acquainted to the best international practices in field of regulation; in addition to the development of an internal work environment that invests in human and technical resources efficiently.

1. To safeguard and maintain an efficient structure for the sector as well as to guarantee its economic feasibility
2. To encourage investment in the sector in addition to improving the operational efficiency and sale of electric power at reasonable prices
3. To ensure the provision of safe, secure ,reliable and high quality services in all electric sector fields
4. To ensure the compliance of the activities in the sector with applicable environment protection standards ad general public safety conditions enforced in the Kingdom
5. To ensure this sufficient supply of electric power is being provided to customers
6. To ensure that prices charged by electric companies are sufficient to finance its activities and allow it to earn a reasonable return on its investment
7. To protect the interests of consumers
8. To ensure that the regulation of the sector is fair and balanced to consumers, electric companies, investors and other stakeholders